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4 reasons real estate agents as popular as ever

WASHINGTON – Nov. 11, 2015 – The National Association of Realtors®’ (NAR) 2015 Profile of Home Buyers and Sellers indicates that 89 percent of sellers used real estate agents this year – an increase from 88 percent in 2014.
Meanwhile, 87 percent of buyers used real estate agents, one-percentage point lower than last year.
NAR and real estate professionals attribute the increased demand for agents in the digital era to a variety of factors, including:
Supply shortfalls. A lack of inventory makes home buying competitive, which prompts buyers to turn to agents for the inside scoop on homes coming to market and, when they do, to quickly write offers.
Data overload. Consumers also need agents to weed through vast amounts of data, when the info available online is often old or inaccurate.
Complex steps. The buying-selling process is now more complex, with longer contracts. More and more consumers start to realize that agents are better equipped to handle them.
Earlier connections. Real estate websites and online ads have contributed to the increase in demand for property professionals by helping consumers connect with agents earlier in the process.
“The portals are good at one thing – using that data to keep consumers searching,” says Houston agent Sarah Schnell Jones. “When people are ready to move from searching to actually finding a home, they need an agent to provide insight – insight into the market, neighborhoods and the overall process.”
Source: Inman News (11/05/15) Wiggin, Teke
© Copyright 2015 INFORMATION, INC. Bethesda, MD (301) 215-4688  
Source: Florida Realtors Feed

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