SAN FRANCISCO – Oct. 24, 2016 – As sales of its iPhone slow, Apple is teaming up with a handful of homebuilders and using newly constructed houses to inch its way into the market for Internet-connected home furnishings.
The nascent field of new-home branding has attracted competitors such as Alphabet’s Google and Amazon.com. The thinking is that pricey wireless home devices will be an easier sell when bundled into the residence itself.
Developers already market everything from granite countertops to stainless steel appliances at thousands of model homes nationwide. As a result, Apple executives reason, why not video doorbells?
Unlike Google and Amazon, however, Apple isn’t touting hardware meant to connect the home. Instead, its HomeKit app could increase the value of its iOS ecosystem – and, of course, make it tougher for users to switch to Android phones and tablets later.
“We want to bring home automation to the mainstream,” says Greg Joswiak, Apple’s vice president of product marketing. “The best place to start is at the beginning, when a house is just being created.”
Apple is currently working with Brookfield Residential Properties, KB Home and other builders in this capacity. However, the companies involved haven’t said when these Apple-connected homes would go on sale.
Source: Investor’s Business Daily (10/20/16)
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Source: Florida Realtors Feed