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Builders marketing hook: 'Cheaper to own'

WASHINGTON – April 8, 2016 – Builders say they’re responding to homebuyer requests by offering greater efficiency in the design and function of the home.
“Today’s new homes include features that will help homeowners reduce energy consumption and enhance the conveniences of modern living,” says Ed Brady, chairman of the National Association of Home Builders (NAHB). “Our builders are telling us that energy efficiency continues to be a top demand from consumers.”
NAHB recently surveyed builders about the features they’re most likely to include in new homes this year, and four of the top 10 features focused on energy efficiency: low-E windows, Energy Star-rated appliances and windows, and programmable thermostats.
According to NAHB’s latest survey of homebuyer preferences, Energy Star appliances and windows, as well as an Energy Star rating for the entire house, are among the top five most-wanted features. In fact, homebuyers are willing to pay more for a home if they can get lower utility costs in return. On average, they will pay an additional $10,732 up front to save $1,000 a year in utilities, according to NAHB.
Other popular features that builders said they’re likely to add to homes include a walk-in closet in the master bedroom, laundry room, great room (kitchen-family room-living room) and a central island and granite countertop in the kitchen.
© 2016 Florida Realtors®
Source: Florida Realtors Feed

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