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Getting your clients to open your emails

NEW YORK – Nov. 25, 2015 – The more you personalize your emails to prospects, the more likely they are to read them, according to a new study by VentureBeat.
About 95 percent of marketers in a study reported that open rates improved when they personalized their emails. What’s more, unsubscribe rates fell when emails were personalized too.
To see more of the effect, the study found that 21.3 percent of the 200 marketers in the study said they saw their open rates increase 5-10 percent with personalization; 20.8 percent saw open rates jump 15 to 20 percent.
Personalizing the email by addressing your recipients by name was the most popular personalization technique marketers used at 32 percent. Other efforts to personalize included making emails more relevant by gender or demographics, previous interactions and call history, job details, and past email engagement.
Marketers also reported segmenting their contact lists to offer more personal emails. Twenty-eight percent of the marketers surveyed said they segmented their lists by 2-5; 20 percent segmented by 6-10; 14 percent segmented by 10-15; and 14 percent segmented by 16-25.
Source: “Personalization Drives E-mail Marketing to New Heights,” (Nov. 17, 2015)
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