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Is Facebook losing its mojo?

NEW YORK – April 12, 2016 – Fewer Facebook users are sharing personal updates or original content. In fact, a newly released report finds that Facebook had a 21 percent decline in “original sharing” or personal updates among its 1.6 billion monthly active users.
“This indicates a key vulnerability for the social behemoth,” a Fortune article notes. What started as a “special and intimate place to share things grows into a big, impersonal and professional platform.”
Fortune columnist Erin Griffith blames the decline partially on the rise of professional content on Facebook.
Facebook helped foster the growth of professional content on its site, but Griffith says the problem is that professional content can be found anywhere online and makes Facebook lose its identity. What’s more, the more Facebook users read the professional content offerings, the more they may feel their inside jokes, blurry photos and opinions are out-of-place.
“The platform no longer feels like an intimate conversation among friends,” Griffith notes. If the platform is going to keep its future domination, it needs to retain the element that made it special in the first place: Intimacy.
Source: “Facebook Users Are Sharing Less and It’s a Big Problem,” Fortune (April 7, 2016)
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